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TELEMARKETING
Proven telemarketing process improves your lead generation
We have a proven approach that will put you in front of the right people, at the right time, to get you the right sales results!
“Effective telemarketing is proven to generate five times the sales results produced by a direct mail shot.”
We don’t believe in high call volumes that simply keep you busy with lots of meetings, but work on creating well qualified opportunities that will make it to your pipeline. To do this we use 5 steps to create a healthy sales pipeline, including:
- Understanding Your Offer and Service - we spend time with you, understanding your offer, your service and the current business development process. We do not believe in the scripts, but do draw an outline of your market proposition as a guideline
- Researching Your Target Audience – we take time to specify the criteria for your chosen target audience
- Providing a List of target Companies – from data lists that have been fully cleansed, based on your criteria. Additional contacts will be added, if required, to increase the value of the database
- Going to market your chosen territory effectively - we “qualify key decision makers” establish their current arrangements and requirements
- Provide you with good quality sales leads/appointments
Developing well qualified leads enables your team to focus on the business of selling and makes far more cost-effective use of your field sales team time and energy.
After face-to-face selling, telemarketing is one of the most expensive marketing techniques available to a business, but also the most effective! This is because it’s personal contact with the decision maker, where objections can be dealt with, and quality appointments made and decisions reached - just as in face-to-face selling.
To find out more about marketing lead generation please call 01844 297 864 or complete our online enquiry form.
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